6/19/07

The importance of updating your blog content

The following article lists some simple, informative tips that will help you have a better experience with blog.

Most of people really like new information. If they are interested in your topic, they want to see more information about it as often as possible. Search engines mimic people in that regard. They absolutely adore frequently updated sites. They reward blogs that provide frequent updates with better locations in search results. Providing regular content is one of the best ways to appeal both to your human readers and the search engine robots that will lead even more real people to your blog.

Hopefully the information presented so far has been applicable. You might also want to consider the following:

There is no magic number of posts per week you must add to your blog.
However, the general rule of thumb is that more is better. Some bloggers will update their blog several times per day. Others will provide one weekly update.
Finding the right patterns will be a byproduct of experimentation, combined with your own personal time limitations and interest levels. I personally recommend updating a blog at least a few times per week. If you can update more frequently, do so. However, make sure these updates offer something of value. Writing for the sake of writing may help with respect to fooling search engine spiders, but it will undoubtedly antagonize real readers so much as to render the strategy useless.
Those who make a living online will tell you that “content is king.” Content is what brings people to any site. It is what keeps them there, too. It is also the favorite discover of every search engine spider. The more content you have, the better off you are going to be.
Some niches may be so underserved that a blog can continue to successfully generate traffic with infrequent updates. However, more competitive fields will require more and more content to stay afloat.
Updates can vary in length. Generally speaking, however, extremely short posts will have less value (both to the search engines and readers) than more involved writing. However, the desire to provide more lengthy and meaningful posts will need to be balanced against usability considerations, which we will discuss later. Many will argue that content additions that “weigh in” between 250-600 words are optimal.

This article's coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.

3 comments:

Thiru said...

I do update my blog daily - though my personal blog gets updated only when I 'have content'.

I agree with the length of the post as well - I try to post a 300 words post at least.

Kingnutin said...

Can't agree with you more!!!

Blog because you enjoy it and not for the sake of writing.

Jake said...

I like to attempt for about 400 minimum words of good content. Sometimes even only 400 words can be a challenge depending on the topic of the post.

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