Internet Marketing - Seven Tips To Make Your Blog More Scannable

Author: Freddy Cedano

Most bloggers love when their traffic is high and they have a
great deal of fans. Getting to that popular point can be a
little difficult however. If you want to have a successful
blog, you will need to make sure all of the components are
there. One of the most important components to have within your
blog is scan-ability. This really means that your blog is
scannable, or easy to go through quickly while still capturing
the main points of your posts. Use these seven tips to make
sure your blog is scannable and you will see an increase in
traffic to your site.

Keep It Short

The number one mistake bloggers make when posting is creating
extremely long posts. You should always be honest about your
views and post accurate information. However, you should also
be concise with your posts. Web surfers don’t have the time or
the desire to sit around for hours reading your blog. They are
looking for a quick satisfying post to quickly fill them up.
They want something that is full on content, but not lengthy.
If you tend to be wordy with your posts, try cutting them down
a bit to see if your traffic increases.

Create Interesting Headlines

The way you set up your posts has a lot to do with them being
scannable. Your posts should always have an interesting
headline. It should be catchy and attention grabbing with its
wording. It should also be done using different style elements
such as bold print, colored print, and italics. The more
attention you can get to the headline, the easier it will be
for a reader to go through your posts and read the ones that
interest them most. When you make it easy for the readers, they
will read more.

Break Up Your Posts

Breaking up your posts is not only about headlines, it is also
about endings. Create a signature way of signing off on a post.
You can “sign” your name or your can always end with an
interesting quote. You can also choose to end with a question
to try to get readers involved. No matter what your signature
ending is, it will be easier for people to shift their focus
from one post to the next when they see it. It will become
familiar to regular readers and will be a comforting sign that
you have nothing else to say on that topic at that time.

Cut Out the Big Words

You should never feel the need to use enormous words that very
few people understand or can even pronounce. The best thing you
can do is keep the grammar very simple on your blog. By doing
so, you are making your blog easier to scan and to read. Most
people will only look through the blog for phrases and
headings, so these big words can really be distracting. With
less than 20% of blog readers going over word for word, you
should not waste your time trying to impress. Instead, write in
the manner that you would talk to a friend. Making it casual is
a great way to gain a lot of interest.

Don’t Use It as Story Site

When someone uses their blog as a place to post lengthy stories
about life, they are making a mistake. Blogs are indeed personal
journals and if you want to do that, you are entitled. However,
if you want your blog to be popular, you should not post
stories. Instead, to make your blog more scannable, you should
post lists. Lists are very effective ways to make your blog
scannable and readers will love you for it.

Graphics Work

Graphics were once things that bloggers thought got in the way
of their content. Today however the opposite is true. When done
appropriately, graphics can really add to your content and make
your readers more interested. You can make your site scannable
by adding a few graphics to your blog. Try adding graphics that
go along with your posts for an efficient approach.

Be Clear

When you have something to say on your blog, just go ahead and
say it. Some bloggers tend to let their opinions or main points
drift in and out of their posts subtly. The most effective way
to get your point across in a blog is to come out with blazing
guns. You should keep your main point close to the beginning.
This is a great way to know readers understand what you want to

Internet Marketing

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